Centrica, an industry leader in integrated energy, has created Twitter pages for their recent graduates, inviting them to Tweet about their experiences at Centrica. Risky? Possibly, but also an extremely effective web site practice. Here’s why:
First, this will attract potential recruits, as they will appreciate seeing the ‘human side’ of Centrica. Also, they will directly identify with Tweets written by their peers, as opposed to a general corporate Twitter board offering generic Tweets from an unknown source. This eliminates all suspicions of bias, and offers potential recruits a much-appreciated window into the Centrica experience. This enhances their trust in the company while simultaneously piquing their interest in the Centrica programs.
Although allowing recent graduates to Tweet about their Centrica experience exposes the company to the possibility of negative media, the benefits far outweigh the risks in this innovative web site practice.
