Corporate Eye

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The Best and Worst Brands in Terms of Value Revealed

A new study by BrandIndex and YouGov ranks brands by consumers’ perceptions of the value those brands deliver from best value to least value as measured for the period between January-April 2009.  While the results aren’t completely shocking, there are some brands with rankings you might not expect.  Take a look at the best and worst rankings below.

10 Best Value Brands (the Best brand is ranked #1 in the list below)

  1. The History Channel
  2. The Discovery Channel
  3. Craftsman
  4. Google
  5. Rubbermaid
  6. Johnson & Johnson
  7. Subway
  8. Lowe’s
  9. Whirlpool
  10. Target

10 Least Value Brands (the Worst brand is ranked #1 below)

  1. Hummer
  2. MTV
  3. Starbucks
  4. Red Bull
  5. AIG
  6. Perrier
  7. Abercrombie & Fitch
  8. 7-Eleven
  9. Citibank
  10. Neiman Marcus

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