For example, take Apple’s highly publicised involvement with Foxconn. The good side is that Foxconn allows Apple (and other tech manufacturers) to access the cheap Chinese technology manufacturing market. The bad side is that there has been a spate of suicides by Foxconn workers which, whether relevant or not, will stick to Apple as a negative influence upon their brand.
Another “wonderful thing” is finding out the different aspects of a corporation when you’ve only known one. Take, for example, the New Economy Network (NEN).
NEN was founded by the Tellus Institute in 2010. It comes from the same stable as the Global Reporting Institute (GRI), which is now a de facto sustainability reporting tool amongst businesses.
However, whilst many companies may support the GRI reporting regime I suspect few would put their wholehearted weight behind NEN’s Principles for a New Economy (PDF). Why? Because, like any Tellus Institute initiative they cut against the establishment’s grain. To understand this more fully, let’s look at the principles in more detail: