How can you help your potential recruits apply for the best job for them? Perhaps more urgently, how can you stop them wasting your time (and theirs) by applying for the wrong positions in your organisation?
5 ways to market your company on YouTube
Have you visited YouTube recently?
No, I don’t usually have time either, but I have identified five different examples of using YouTube as a marketing tool for you. Each of these is a slightly different approach to marketing the company to potential recruits.
1. Classic talking heads: executives and experts
The first example are the videos placed by companies to discuss issues related to their industries.
For example, BDO Stoy Hayward have added a series of videos discussing retail issues such as the ethical agenda, and the resurgence of the High Street. These are a way of conveying the expertise of the organisation, and are a long way from the singing guinea-pigs or roller skaters racing against cars for which YouTube is well-known. But is YouTube the right place for this kind of video?
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7 steps to yes: is it me you’re looking for?
How can you welcome the right person, while also politely explaining to others that perhaps this isn’t the right career for them?
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7 steps to Yes: do I want to work here?
Last time I suggested some ideas to help your prospective recruits find out something about what your company does.
Their next step will be to decide whether they would like to work for you.
Step 2: “Would I want to work for this company?”
Answering this question is a chance to sell your corporate culture. What is so special about your company? Why would someone want to work for you, rather than for your competition?
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What do your job applicants say about you?
No doubt you know that you can monitor what bloggers are saying about your company, either by buying a tailored service (say from Cyveillance, or Magpie) or by simply setting up Google Alerts.
But here’s a slightly different slant on it: what are your potential recruits saying about you to each other? What brand message is your careers site conveying?
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How to convince recruits that you care about their career
If you’re thinking about revamping your career site at the moment – as you may well be, if you’re going all out for next summer’s graduates – you can’t do better than look at the Macy’s job site.
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