Each year, Cisco publishes its annual security report. This year’s report tells us that 90% (or nearly 200 billion) of all the email messages sent each day are spam. Next time your leadership comes to you and asks you to put together a marketing or branding email campaign, and you tell them to invest in measures to ensure your email is not diverted to recipients’ spam folders, but to save money, they say no, show them this report. Every step you can take to ensure your email messages get to the recipients’ inboxes are essential to your campaign’s overall success.
Perhaps the biggest challenge of creating a successful email campaign isn’t getting people to open your message and follow your call to action, but making sure they get to see it sitting in their inboxes. Even the most compelling title for your email doesn’t help if consumers never see it. At the very least, an email authentication program is critical. While not full-proof, it certainly increases the chances for your email to make it to its final destination correctly. [Read more…] about 9 in 10 Emails are Spam Says Cisco Annual Security Report