Nestle is now providing intermittent Investor Relations commentary video blogs to present information to their audience. These short videos add a spice of interest to information that might otherwise be dry or even boring if presented in text form.
This strategy also expands Nestle’s content distribution methods, adding yet another facet of presentation. The more instances in which content is presented in various ways, the more likely people are to connect with it.
Also, note the share and download links at the end of the video; these adds yet another entry port into the lucrative world of social media marketing and sharing.
These videos also provide opportunities for visitors who cannot attend roadshows or other events to see the Investor Relations team in action, thus increasing their ability to connect with the IR message.
As the Internet continues to develop, innovative website additions like this will become the norm as opposed to the exception. Thus it is wise for organizations to adopt creative ways to present content.