Raytheon, a defense contractor, offers an interesting approach to the fold on their website. Instead of the traditional format, a ‘more’ button is fixed to the bottom of the display window. The button allows users to see content below the fold, simply by clicking the button. It scrolls down one windows-worth per click. The button is available for most sizes of browser windows; however, it does disappear on mobile-sized interfaces.
Raytheon’s ‘more’ button clearly shows that there is more to see below the fold, potentially avoiding the loss of website visitors looking for more information, who otherwise may have left the site.
