As a leading UK retailer, Marks and Spencer knows how to protect their customers. Recently they have included a popup that warns shareholders about scams. Ordinarily, many users consider a popup to be a nuisance, but this particular popup is effective in several ways.
- First, it’s strategically located in the center of the screen where website visitors are compelled to read its contents. Typically, important information such as this is seen in the sidebar or in the main content, where it’s rarely viewed by visitors.
- Second, it may discourage potential scammers from targeting their shareholders.
- Most importantly, it improves trust in Marks and Spencer. When visitors read the conveniently brief message, they become aware that Marks and Spencer is attentive to the security of the confidential information of their shareholders.
This popup is an example of a simple way to effectively improve security while also gaining consumer loyalty and trust.