Mercedes Benz has added a new online multimedia platform, called Social Publish, to their website. This revolutionary new feature provides material to serve as inspiration for online journalists and bloggers. The page itself offers various topics relating to Mercedes Benz and the automobile industry. Topics are displayed in a collated way to maximize visual appeal. Users are able to filter the posts that they see using an interactive sidebar.
Social Publish benefits Mercedes Benz because it enables visitors to cross-link with articles or blogs with ease. Also, the interactive sidebars and high levels of customization within the page generate user interest, and make the page much more likely to be shared and garner in-bound links.