Massmart, a firm that owns more than 300 stores in Sub-Saharan Africa, has made it possible to download ethics training documents, along with their official Code of Ethics straight from their website. The page also features links to Massmart’s Whistle Blowing Policy and Anti-Corruption Policy.
Massmart acknowledges that unethical practices would have a negative impact on their brand’s reputation. By attaching the documents to the webpage, they prove that ethical behaviour is being promoted within the organization.
The incorporation of these documents aids Massmart’s marketability in two ways:
- It allows potential customers to feel included, and to become familiar with Massmart’s exact ethical policies. This helps customers to see that Massmart encourages ethical practices, and helps to create a mutually beneficial relationship between customer and company.
- It demonstrates that Massmart is true to its mission statement, which includes the sharing of knowledge and information, as well as principle-driven, ethical leadership
