Jeremiah Owyang is definitely one of the most influential voices in the social media space–and he has questioned the relevance of traditional corporate websites in the new online landscape. In this presentation he outlines the issues and projects a path toward integration of social media and corporate website.
Although his overview is mainly focused on consumer-facing aspects of the corporate site, and he doesn’t touch on Careers or employer branding, the presentation offers some very useful information and insights. Worth watching!
Making your Corporate Website Relevant
And here’s the related post.
Interesting note: This presentation has received more than 16,000 views on SlideShare and is embedded on more than 60 sites.
Cynthia Giles has followed a serpentine career path from academia to publishing to marketing and design to information technology and corporate communications. There’s plenty of detail about this journey at www.cynthiagiles.com, but briefly--the common theme has been ideas, and how to present them effectively. Along the way, she became an accidental expert on data warehousing and business intelligence, and for the past ten years she has combined corporate contracting with an independent consulting practice that focuses on marketing strategy for smaller businesses and non-profits.
Having spent quite a bit of time looking for work, and anywhere from two weeks to two years inside a wide variety of American companies—she has given much thought to what works (and what doesn’t) when it comes to creating a great employment fit.
