SGS use a large hero image on a page… but then, after a while, or as the visitor interacts with the page (scrolls down, for instance) the main body of the content scrolls up, gradually covering most of the image. The image (and subsidiary navigation) can be revealed in full by clicking on the + sign.
A small thing, but it does put the focus on the text.
Note also that they have used a popup to good effect on the links at the foot of the page, displaying a teaser for the page. Clever…
Author
Lucy is Editor at Corporate Eye
