Novo Nordisk, a leading global healthcare company for over 90 years, provides the number of applicants and nationalities that applied for their 48 graduate positions. Novo Nordisk employs approximately 34,700 employees in 75 countries, and markets products to over 180 countries. By displaying the high number of individuals applying for their graduate positions, they are accomplishing two marketing maneuvers.
First, this information confirms the fact that they are a desirable company to work for, thus attracting talented applicants for other positions. Secondly, such information reinforces their company brand as a leading global and diverse healthcare company
