Corporate Eye Summary June 4, 2011

A guest post from Lindsay about negative feedback: something nobody wants, but we all have to deal with at some point. And if your organisation engages in social media, it is more likely that you’ll find out what people really think: negative as well as positive. So: how do you deal with it? How Do […]

Ignite Social Media has published the May 2011 results of its monthly Top 50 Branded Facebook Fan Pages list. This month’s list saw a big jump by Starbucks, a loss by Victoria’s Secret, and a debut by Playboy (yes, there is still value in the Playboy brand). The top spot goes to Facebook with nearly […]

In a new study from comScore, it was reported that mobile banking is on the rise among European consumers. In fact, 8.5% of mobile subscribers in the top five European markets (United Kingdom, France, Spain, Germany, and Italy) accessed their bank accounts via a mobile phone in March 2011. That’s 20 million mobile users. It […]

Lessons from Social Media Mistakes I hope you’re enjoying our series of occasional guest posts; I know I am. It’s always interesting to hear a fresh perspective. This post is from Jamie Davies. Three Case Studies Big Business Can Learn From If you follow all the popular media outlets online, then you might have recently […]

I’ve written about brand champions on the Corporate Eye blog before. While I think Hugh Hefner of Playboy is the ultimate brand champion, I also believe that Steve Jobs of Apple is an excellent example of a brand champion. You can read some of my thoughts about Steve Jobs as a brand champion in: The […]