Corporate Eye Summary April 23, 2011

A new study of over 200 million Facebook page fans conducted by Visibli reveals some interesting findings about how well brands are engaging consumers on the most popular social networking site. Some of the highlights from the study tell us: Audi Facebook Page fans are highly engaged. The only other brand to rank in the […]

It’s one of those big givens in life: if you’ve bought flat packed furniture, READ THE INSTRUCTIONS before you even think about picking up a screwdriver. In fact, make sure there are instructions for understanding the instructions before you even buy that corner shelving unit which looks oh-so-lovely in the promotional picture. And also, be […]

China is a hot spot for brands around the world as more and more companies focus on the huge audience of consumers there. For example, just last month I was interviewed about how the Playboy brand can position itself for future success in Asia, particularly in China, based on my research about the brand in […]

Addressing the Corporate Website Wouldn’t you want to keep all roads open to your website? I visit many corporate websites a week, and am frequently surprised when brought up short by an error message, or by ending up somewhere unexpected, requiring me to rethink my route to the website. Usually it’s a browser error message: […]

If there was any question as to whether or not online advertising is doing well, a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC) gives the answer. In 2010, online ad revenues in the United States grew by an impressive 15% to $26 billion. Clearly, online advertising is a key component of […]