Once upon a time, on the edges of Fangorn Forest, Gimli son of Glóin grasped the haft of his axe and eyed up the tree next to him.
He was in full flow about this “horrid, dark, dank, tree-infested” forest when a threatening rumble from the forest itself brought him up short.
Suddenly the dwarf realised the trees around him were in fact “charming, quite charming”, and in all likelihood avoided the environmental disaster of a-branch-dropped-on-the-head as well.
So the tension between dwarf and tree was interpreted by Peter Jackson in his film adaptation of JRR Tolkien’s “The Two Towers”.
It appears a similar rumble is starting to be heard amongst investors and those who serve them, the index companies. The most recent response comes from FTSE, who have just launched a new “Green Index”.
[Read more…] about Green Without Sustainability