People browsing an annual report want to see the financial spreadsheets and find out about the dividends paid.
Investoreports recently collated some interesting data about the popularity of different areas of the annual report, based on nearly 30,000 searches of online reports …
It turns out that the most common searches are:
[Read more…] about Give your annual report readers what they want
Are you sharing information with your retail investors as well as your professional ones?
Institutional investors should already know the market expectations, but providing analyst estimates on your website enables retail shareholders to consider their options with the same information to hand. Surprisingly, this isn’t done on many corporate sites, though the numbers are increasing. Examples of those that do provide such forecasts are Prudential, Carphone Warehouse and Petrobras. All provide a variety of different measures.
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But why not go a step further, and provide an automated feed of broker forecast information? This would mean that your investors can have the latest information very easily – and don’t have to keep returning to your site.
RWE does this very neatly: they provide broker forecast information on their site in some detail, and have archives going back to 2003. If requested, they will email the latest information out to you every 2-3 weeks.
I think that is a great service.
Not all companies have yet ‘got’ the value in providing RSS feeds, and don’t provide any at all; at the other extreme, some companies provide multiple RSS feeds, including feeds of podcasts, speeches and other tailored streams of information.
There is definitely a trend towards providing more RSS feeds, and providing feeds tailored to a particular audience.
people delete feeds that aren’t tailored to their needs
I’ve noticed that major companies tend to fall into one of five different groups, depending on where they are on the RSS curve:
[Read more…] about 5 stages of development of corporate RSS Feeds
If you’re thinking about revamping your career site at the moment – as you may well be, if you’re going all out for next summer’s graduates – you can’t do better than look at the Macy’s job site.
[Read more…] about How to convince recruits that you care about their career
Bowen Craggs point out the great new approach that the British Library have taken to their annual report – the inclusion of video profiles of their executive team in the corporate governance section, discussing the Library. The chairman and chief executive have separate pages, each with several more video clips on. The video profiles for the management team all come with transcripts and biographies.
[Read more…] about Annual Reports: the new-look British Library
There are 7 different kinds of recruit you need to identify and serve online, as part of your recruitment strategy.
No, I don’t mean 7 different skill-sets: obviously there are many more than that … I mean that there are 7 different life-stages that your potential recruit may be at.
Some of these won’t be relevant to your industry – perhaps you only recruit graduates and experienced professionals. However, you shouldn’t forget that any visitors to your site may become a potential recruit in the future (or customer, supplier or contractor), so you don’t want to give them a negative impression about the company or how you treat people. [Read more…] about 7 types of recruit you need to serve online
