Roche, a renowned biotechnology company focused on Personalized Healthcare (PHC) research and development, implements a creative innovation that taps into the versatility of benefits that their website can bring to the corporation.
They recognize the fact that people are often confused by what large corporates actually do, particularly if they are in a technical area such as Roche. After all, who really understands biotechnology?
Roche sidesteps this communication barrier by offering a short quiz on their home page. The quiz is designed to explain exactly what their company does.
This web design maneuver brings interactivity to their website, thus engaging their audience. In addition, the quiz generates both appreciation and curiosity in the reader, encouraging them to dig deeper into the website.