By positioning your brand as eco-friendly, you’re accomplishing two goals. First, you’re getting on board with a popular trend, and second, you’re helping to save the planet. That’s a good combination! But what steps can a company take to position a brand as being green? Take a look at the suggestions below to get started. It’s easier than you might think to be able to tell consumers your brand is green.
1. Your Company has to be Green Internally First
The first step to repositioning your brand as eco-friendly is to make changes inside. Your customers aren’t going to believe messages claiming your brand is green if your employees don’t even recycle. Instead, make sure that your employees are with you in your efforts.
- Encourage recycling.
- Use recycled products.
- Encourage telecommuting.
- Reduce travel by using more video conferencing and webinars.
- Choose to work with suppliers, distributors, and business partners who are eco-friendly.
- Initiate internal programs to encourage and reward eco-friendly living.
- Appoint employee advocates to lead the effort.
- Pursue ways to reduce electricity consumption in your office.
- And so on. [Read more…] about 5 Ways to Position Your Brand as Eco-Friendly