No doubt you know that you can monitor what bloggers are saying about your company, either by buying a tailored service (say from Cyveillance, or Magpie) or by simply setting up Google Alerts.
But here’s a slightly different slant on it: what are your potential recruits saying about you to each other? What brand message is your careers site conveying?
[Read more…] about What do your job applicants say about you?
Starbucks provides us with a demonstration of a great way of communicating the significant changes under way (changes in their approach and in their senior management structure).
The home page has been replaced with a letter from Howard Schultz, addressed to all customers. At the bottom are links to copies of a letter and a voicemail from him to all Starbucks partners (employees), together with a link to a Questions and Answers page dealing with the changes, and to the Investor Relations pages, which shows the press release at the top of the list. If we click through to review the details of the Board of Directors, we can see that the changes have been reflected on this page, which is up to date. Even potential job applicants have been provided with a link to the letter/voicemail to partners and letter to customers in the careers section.
[Read more…] about Starbucks: how to communicate change
You can use your customers to help future customers find exactly what they want on your site – thus increasing their satisfaction level.
How? By letting them write reviews of your products on your site. This helps future customers select the right product for them, based on the experience of your previous customers.
Why would you do this? [Read more…] about How to use your customer as your sales force
