Corporate Eye

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Archives for 2008

Are you blanking your customers?

Is it difficult for customers to understand what you’re trying to communicate on your website? Are you showing them a blank screen, or hiding key sections of your site from them? It can happen to the best of companies without them realising …

lack of communicationI can think of a couple of reasons why you might decline somebody’s custom: but only people that you no longer wanted to have as customers. You surely wouldn’t refuse to serve those people you do want to retain or exclude them from your corporate communications.
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How not to market CSR content

Often it takes something quite awful to highlight how important it is to do things properly. Clashing colours in an outfit, for instance, or the hamfisted throwing together of herbs and spices in a recipe.

French Connection CSRFrench Connection

So it is with French Connection’s CSR content.

Social Responsibility is all about showing a company is accountable and conscientious in its pursuit of business. This must shine through if the CSR information is to play an effective part in the company’s marketing strategy.

French Connection’s CSR content stands as a useful example of how to do this … by doing the exact opposite.
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Want to know what the corporate giants do?

Are you interested in corporate intranets? What about finding out what the world’s biggest blue-chip companies do behind their firewall? How do they manage information and communication across such big organisations?

IBF are hosting a 24 hour online collaborative event focused on intranet innovation, and are expecting hundreds of the world’s largest organisations to join in, sharing best practices and learning from each other.

Astonishingly, this is a chance to visit some of the world’s most advanced intranets, corporate portals and information workplaces – behind the firewall! This should be an extraordinary event …
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He got paid how much?

Signet Directors Remuneration
Signet

We recommend that for transparency and openness, information about the remuneration of management and their share options, should be drawn out and specified explicitly on the site, not left buried in the annual report.

Ideally, this would also be linked to information about the remuneration policy, and to information about the directors’ dealings in the company shares.
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