According to a study by ABI Research, more than 140 million mobile subscribers around the world will use social networks through their cellular phones by 2013. That projection is actually very small in comparison to projections made by other research companies. Juniper Research estimated in a report released a year ago that approximately 600 million mobile subscribers will use social programs through their cellular phones by 2012, and Pyramid Research estimated earlier this year that the number would be closer to 950 million by 2012. [Read more…] about Mobile Social Networking Set to Explode – Is Your Brand Ready?
This One Time, at Brand Camp
Never let it be said that marketers and branding people can’t poke fun at themselves! If you thought branding wasn’t funny, think again. A new book was just released by Tom Fishburne called This One Time, at Brand Camp that is filled with sarcastic and witty cartoons related to marketing, branding and business.
I found out about this book from Tom Fishburne’s current virtual book tour through Post2Post, and I’m glad I did. John Moore’s Brand Autopsy is one of Tom’s stops on his virtual book tour, and John posted links to a number of Tom’s branding-related cartoons on Flickr in his review post. As far as Tom is concerned, no branding or marketing topic is safe from sarcasm. [Read more…] about This One Time, at Brand Camp
Even Gladiators Need Presentation Skills
They don’t bow or mumble strange sentences in Latin; instead they simply give themselves a hearty clap on the back and get on with the job in hand, bestriding the world as champions of business sustainability.
Every year companies from all over the world seek to qualify for membership of the DJSI. Each is measured against 12 criteria covering economic, social and environmental issues and those who score over a certain threshold are allowed in.
Which is all very well, but what about their websites? Well I have to admit I haven’t been through every single one with a tooth comb, but one caught my eye as worth highlighting. [Read more…] about Even Gladiators Need Presentation Skills
Better Information Instead of More
In the world of Investor Relations web sites, there is an ongoing tug-of-war between the investor’s desire for more information, the regulations and requirements regarding that information, and the company’s need to preserve some information as private. So, while we should and will continue to find more ways to provide more information, perhaps another goal should be to make the information already provided more useful.
Infosys
Infosys Technologies Ltd. (NASDAQ: INFY) is a global IT and consulting company that generates over $4 billion in revenue. Four billion dollars in U.S. dollars, that is. And, therein lies the rub. As a global company Infosys boasts of offices in India, China, Australia, the Czech Republic, Poland, Canada, Japan and the UK. In particular, Infosys has strong ties to India. So, why just show accounting for U.S. investors?
Infosys provides an array of financial information on their IR web site. What makes that information even more usable for more even more investors is that the information can be viewed by either Indian GAAP or by US GAAP. Doing so provides not only a benefit to investors who can now select the information they want according to what they are most comfortable with, it also provides the company the benefit of showing an apples to apples comparison to either companies that operate in such a way as to only follow Indian GAAP or US GAAP.
Although a savvy, dedicated, experienced analyst could make such comparisons and calculations themselves, the same is not true for many investors. Often, even sophisticated investors don’t understand all the nuances of US GAAP let alone, of both US and Indian GAAP. For example, an Indian investor researching several companies for investment, including Infosys might like to compare some line on the balance sheet with another company. If Infosys provided only US GAAP numbers, the investor might not make a relevant comparison to a company that provided Indian GAAP numbers, and thus, Infosys might lose out on a good investor. The same situation, of course, would apply to an American Investor who might be doing a similar comparison should Infosys report only Indian GAAP numbers.
Presumably, Infosys is required to calculate both sets of numbers, or simply feel it is in their best interest to do so. They are not unique in this respect. However, some companies use the dual set of numbers by creating separate reports and then mailing the one that matches the investor’s address or request. This, obviously, robs both the investor and the company of the benefits of having already compiled two sets of numbers. Other companies might package both sets of reports together, much like multi-language instruction manuals often have English instructions followed by French Instructions, for example. Although this method allows the investor access to both sets of information, many investors might simply disregard the additional information as duplicate information provided for multi-lingual purposes, thus negating the benefits again.
However, with the dynamic nature of an IR web page, the clear cut choice via a simple link immediately informs an investor that he or she has access to two sets of information and they can choose to either only use the set that interests them, or use both for whatever reason.
By taking an extra step with their IR site, Infosys provides not necessarily any more information than your average company’s Investor page, but information that is potentially more usable and friendly.
Verizon Diversifies Its Market Presence To Latina and Hispanic Communities
Cultural diversification in the workplace community is an exciting issue for businesses as it helps the business in developing a more personal touch. Businesses that have a strong cultural diversification department and systems in place to ensure fairness are more apt to enjoy long-term business success. Many companies who reach out to its customer base are offering products or services to enhance their existing revenue base. However, companies like Verizon make measureable goals to reach customers through their human resources by employing people of varying cultures, backgrounds and racial groups.
Just recently, Verizon made headline news because of their commitment to racial and ethnic diversity in their hiring practices. Because of this, Verizon has been listed as one of several businesses who stand out in making a difference in ethnic and diverse corporate communities.
Hispanic Business Magazine, for the fourth consecutive year, has named Verizon to the Top 15 of its Diversity Elite 60, an annual list determined by more than 30 variables that measure companies’ commitments to Hispanic hiring, promotion, marketing, philanthropy and supplier diversity.
What is notable about Verizon is their commitment to corporate diversity and their focus in hiring varying racial and gender specific people, in an effort to show that they are in fact culturally aware.
At Verizon, women and people of color constitute nearly 60 percent of the workforce and 44 percent of the company’s top management team. Partnerships with colleges and universities, as well as with professional and community-based organizations, serve as the cornerstone of Verizon’s recruitment strategy.
Companies who are naturally focused on diversity within their business are noticed almost immediately by consumers who want to do business with companies that are considered “politically correct.” In other words, companies that take an interest in subjects that are perhaps not as mainstream as other topics are more likely to affect certain segments of the population and garner a share of that business. In Verizon’s case, because they are culturally diversified in their hiring practices, consumers notice and take note of this and often choose to do business with them based solely on that reason.
What else besides increased business can companies gain by being culturally sensitive? How does being diverse in hiring practices affect the mainstream? Do you think people automatically support diverse hiring practices or lean favorably towards those that do?
http://newscenter.verizon.com/press-releases/verizon/2008/verizon-ranked-among-best.html
B2B Marketing Budgets Revealed
Cahners Advertising Research Reports revealed the distribution of business-to-business marketing budgets and the results shake out just about as one would expect them to with a heavy investment in trade magazine and trade shows. However, there are a few surprises and the results definitely make one wonder whether companies are distributing their marketing budgets appropriately given the current trends in media advertising and consumers’ reactions to and interests in those media.
Here’s the breakdown courtesy of Branding Strategy Insider: [Read more…] about B2B Marketing Budgets Revealed