Earlier this month, I wrote about the expected growth trends for mobile advertising asking if your brand is ready to leverage the medium. Today, I’m asking a similar question – is your brand ready to leverage mobile social networking?
According to a study by ABI Research, more than 140 million mobile subscribers around the world will use social networks through their cellular phones by 2013. That projection is actually very small in comparison to projections made by other research companies. Juniper Research estimated in a report released a year ago that approximately 600 million mobile subscribers will use social programs through their cellular phones by 2012, and Pyramid Research estimated earlier this year that the number would be closer to 950 million by 2012. [Read more…] about Mobile Social Networking Set to Explode – Is Your Brand Ready?