Corporate Eye

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Archives for November 2007

5 stages of development of corporate RSS Feeds

Not all companies have yet ‘got’ the value in providing RSS feeds, and don’t provide any at all; at the other extreme, some companies provide multiple RSS feeds, including feeds of podcasts, speeches and other tailored streams of information.

There is definitely a trend towards providing more RSS feeds, and providing feeds tailored to a particular audience.

people delete feeds that aren’t tailored to their needs

I’ve noticed that major companies tend to fall into one of five different groups, depending on where they are on the RSS curve:
[Read more…] about 5 stages of development of corporate RSS Feeds

Annual Reports: the new-look British Library

British Library annual reportBowen Craggs point out the great new approach that the British Library have taken to their annual report – the inclusion of video profiles of their executive team in the corporate governance section, discussing the Library. The chairman and chief executive have separate pages, each with several more video clips on. The video profiles for the management team all come with transcripts and biographies.
[Read more…] about Annual Reports: the new-look British Library

7 types of recruit you need to serve online

There are 7 different kinds of recruit you need to identify and serve online, as part of your recruitment strategy.

No, I don’t mean 7 different skill-sets: obviously there are many more than that … I mean that there are 7 different life-stages that your potential recruit may be at.

Some of these won’t be relevant to your industry – perhaps you only recruit graduates and experienced professionals. However, you shouldn’t forget that any visitors to your site may become a potential recruit in the future (or customer, supplier or contractor), so you don’t want to give them a negative impression about the company or how you treat people. [Read more…] about 7 types of recruit you need to serve online

Blog review: Dell’s IR blog

Dell Shares: IR blogAs I’m sure you know by now, Dell launched the first Investor Relations blog just over a week ago, to quite a bit of comment around the patch, and they’ve got a couple of posts up now.

This blog is a really very interesting addition to the IR site, and Dell are typically brave to be the first (though I suppose someone has to!). I’m sure it won’t be long before other companies join them … [Read more…] about Blog review: Dell’s IR blog

Best Practices Review: Chemoil

Time for another quick review: 15 minutes to assess Chemoil’s corporate website.
chemoil
There is much to be commended in this site. Chemoil includes a number of items that many other companies fail to include, such as: video, podcast, webcast, a glossary, FAQs, third party comment, a sitemap, biographies of both board members and management, a dedicated shareholder page, details on insider trades and a good explanation of their business and strategy – as well as a great deal of other information.

However, the site overall does have a few flaws, and I have some suggestions for improvement. [Read more…] about Best Practices Review: Chemoil