Corporate Eye

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Archives for October 2007

Speed Review: Optimisa in 15 minutes

I picked a company from the Alternative Investment Market (AIM) at random this morning, and spent 15 minutes (I timed it!) reviewing the site to see what instantly jumped out at me as enhancements I would suggest.

Bearing in mind that I usually spend 2-3 weeks researching and writing a report on a major corporate site, I thought that 15 minutes would be an interesting challenge, and would be enough to come up with a few suggestions that the company might find useful. In 15 minutes, of course, I will necessarily have missed out on a lot, so this shouldn’t be taken to be my final view, or a complete report.
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Show the world where you are – and what you are doing there

No matter what size of company you are, details of your registered address should be available on your site. This is a legal requirement here in the UK (reminder) – but is good practice anyway. Larger companies often also provide further details of their various locations – sometimes in the About Us section or in the Careers section.

Tell potential recruits what it is really like

Providing details about your locations can help potential recruits make their decisions. Successful applicants will not only have to work in one of your locations, they will have to live there too. No-one wants to hire someone who decides they don’t like the area you work in and leave; providing information about the area can help avoid losing a recruit later.
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Do you know that I’m talking about you?

Who is blogging about you?And not just me, either.

No doubt there are several bloggers and other commentators discussing you, your website and your services out there. Probably more of us if you deal with the retail customer, but nevertheless there are both positive and negative comments available for everyone to see.

I expect you know that if you search on ‘landrover discovery’ the number two site is a blog maintained by a disgruntled (ex-)customer of Landrover, and that there are several anti-Tesco blogs, blogs complaining about telecoms companies, oil companies …

But these companies are not alone. What are people saying about you?
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